Our God Is An Awesome Brand
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$19.99 - Regular price
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$19.99
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In Our God Is an Awesome Brand, Joseph T. Cochran argues that evangelicalism grew into a brand ecosystem shaped by identity formation, audience segmentation, and the production of religious goods and experiences. From churches and conferences to publishing and music, this became not only a theological tradition but also a curated way of life.
Drawing on his background in history, ministry, and marketing, Cochran illuminates
· ways consumer culture helped form evangelical identity,
· how institutions adapted their messaging to reach target audiences, and
· why the movement grew so quickly--and why it now feels fractured.
This book offers readers who are inside, outside, or on the edges of evangelicalism a compelling look at the rise of this movement--and where it's headed next.
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